Training gear made for and by athletes
Before launching its new content-rich website, Ten Thousand needed a cohesive library of visuals to support its four core collections: Interval, Session, Rep, and Tactical.
The goal was to clearly differentiate each collection while building a flexible asset library that could power the new digital experience and extend across social. For each collection, we captured a mix of active lifestyle photography, product details, and video content highlighting fit and technical features. The resulting content library powered the site launch and established a distinct visual identity for each collection across web, product storytelling, and social.
INTERVAL COLLECTION
The Interval Collection is built for the hybrid athlete with versatility and explosive movement in mind.
SESSION COLLECTION
Lightweight and breathable, the Session Collection is made for running and endurance.
REP COLLECTION
The Rep Collection is designed specifically for strength training and gym work.
TACTICAL COLLECTION
Durable and mission-ready, the Tactical Collection is built for field use and high-stress conditions. It combines rugged resilience with everyday utility.
